Google Ads Recovery

For about two weeks, the practice's Google ads were running and spending money but bringing in almost nobody — roughly $1,500 spent with zero new patient inquiries. The kind of slow leak that's easy to miss until you go looking.

I dug into our own meeting recordings and ad history to find the one approach that had actually worked before — an automated, Google-managed ad style that once brought in around 57 inquiries a week. Then I rebuilt the ad accounts around it: turned the proven campaigns back on, fixed two ads pointing to broken or missing pages, and shifted the money away from the version that was wasting it. I also set clear check-in dates so we'd know fast if it slipped again.

1. I reviewed recordings of past marketing meetings, and every single one pointed to the same winning ad style — the one Google's own system optimizes automatically.
2. The old winning campaigns were paused, not deleted, so all their learning history was intact. I switched them back on instead of starting from scratch.
3. I found two ads sending clicks to a page that didn't exist and a page that was never published — and pointed them at real, working pages with proper tracking.
4. I moved the daily budget off the failing ads and onto the proven ones, while keeping a small backup ad running just in case.
5. I set 5 clear check-in dates over two weeks with go/no-go targets, so the decision to keep spending is based on real results, not hope.

The ad campaigns that once produced strong, low-cost patient inquiries are running again — pointed at working pages, properly tracked, and watched on a schedule so a quiet failure can't go unnoticed for weeks again. The whole rebuild took a single afternoon.